by Oliver Schwab, newdomains.org
As Kevin Murphy is attending our conference in Munich, he has a quite good insight of Munich and of course the conference, which he shares in his recent article.
If there is anything predictable about change it's unpredictability and disruptive technology. Think electric light-bulbs, telegraph, SOS messages and new TLDs.
There is no doubt that the new TLD round is about to change the way we think about the domain name system, language and communication. Nothing new there really because it's the same as sending telegrams and making phone calls but with the 21st century expectations of immediacy and responsiveness. ...click for more
Earlier today we heard a presentation from Bavarian representatives talking about their interest in applying for .bayern. They could have been talking about any city, regional, cultural or linguistic grouping.
Like many well known areas around the world, the name of the city or region is a brand in itself. The Bavarians expect that a .bayern TLD will boost the brand value of Bavaria on the Internet, open new opportunities for marketing and help the tourism industry. All pretty common features for any city from London to Paris to Sydney to Sao Paolo. ...click for more
The audience were treated to an excellent presentation from industry veteran & Afilias Chief Marketing Officer Roland LaPlante. In his presentation he covered all kinds of great ideas for new TLD applicants and raised some really basic questions that need to be answered.
Firstly, what does the market need? Very clear marketing and positioning is key in a crowded market.
Secondly, the biggest challenge is maintaining interest in the TLD after launch. If you don't keep up your renewal rates in the second and subsequent years, it's really hard to regain momentum! ...click for more