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The audience were treated to an excellent presentation from industry veteran & Afilias Chief Marketing Officer Roland LaPlante. In his presentation he covered all kinds of great ideas for new TLD applicants and raised some really basic questions that need to be answered.
Firstly, what does the market need? Very clear marketing and positioning is key in a crowded market.
Secondly, the biggest challenge is maintaining interest in the TLD after launch. If you don't keep up your renewal rates in the second and subsequent years, it's really hard to regain momentum! ...click for more
The conference got off to a great start this morning with some interesting sessions and the meeting room full with an enthusiastic audience. ...click for more
This evening marked the start of the NewDomains.org conference, set to last until Tuesday, September 26 here in Munich. I was excited to see a lot of the familiar faces, mostly because everybody has a new sparkle in their eyes. There is so much to debate and discuss, so many opportunities to be chased, people have a lot to talk about.
The cocktail was held in the exhibitor hall of the Sofitel Munich BayerPost, a quiet haven amidst the bustle of Lederhosten clad gents, and busting bustiers of their lady companions. ...click for more
by Jennie-Marie Larsen, Sedari.com
Good morning to those who are already in Europe, and safe flying to the rest of you making the journey to join us this week in beautiful Munich. And I mean gorgeous -- Munich is one of Europe´s loveliest cities.
Tomorrow evening at 1700 the first groups will gather for a welcome cocktail event, speakers, organisers, early arrivals. This is largely a group of people who know each other, familiar faces, discussing something that has the entire industry of Domain Names and Internet Infrastructure excited, nervous, alert, anticipating. ...click for more