.surf

a new top-level domain

Additional information

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Applicant

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Adrenaline TLD is dedicated to the 1 billion action sports participants, organizations and corporations globally. Adrenaline TLD Inc. is made up of long-time domain name, Internet and business professionals who are first and foremost action sports enthusiasts focused on fostering diversity and new opportunities across the Internet.

Mission

Adrenaline TLD Inc. intends to be at the forefront of the new dawn of the Internet by introducing five new top-level domain spaces dedicated to the 1 billion global action sports participants, professionals, organizations and corporations.

Skiers, surfers, bicyclists, boarders and skaters will find unique navigation opportunities as well as safe and dedicated content for their passions through the provision of domain names using the .ski, .surf, .bike, .board and .skate extensions.

Vision

According to Polynesian culture, the chief was the most skilled wave rider in the community with the best board made from the best tree. Surfing exploded to the global masses in the 1960’s and surf culture since then has influenced sports, fashions and music from the beaches of Hawaii to the shores of Cornwall. Nowadays, tribal chiefs are neither the best riders nor are the best boards reserved only for their use. Today surfing provides enjoyment as well as creates a special union between man and nature for millions around the globe. Some key surfing facts include:

• Retail sales of surfing associated goods reached $7.22B in 2008
• Over 5000 surf dedicated stores in the U.S. exist
• Over 20 million recreational surfers globally

Adrenaline TLD Inc. wants the world's surfers to use the .surf top-level domain as the ultimate and trusted navigational channel for surfing-related activities on the Internet.