.ski

a new top-level domain

Additional information

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Applicant

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Adrenaline TLD is dedicated to the 1 billion action sports participants, organizations and corporations globally. Adrenaline TLD Inc. is made up of long-time domain name, Internet and business professionals who are first and foremost action sports enthusiasts focused on fostering diversity and new opportunities across the Internet.

Mission

Adrenaline TLD Inc. intends to be at the forefront of the new dawn of the Internet by introducing five new top-level domain spaces dedicated to the 1 billion global action sports participants, professionals, organizations and corporations.

Skiers, surfers, bicyclists, boarders and skaters will find unique navigation opportunities as well as safe and dedicated content for their passions through the provision of domain names using the .ski, .surf, .bike, .board and .skate extensions.

Vision

Whether it is on snow or water, humans have for a long time been fascinated with strapping planks to their feet and going at high speed. Some accounts date skiing back over 8000 years so it has had plenty of time to become popular. Today’s alpine skiing is a modern, technologically advanced sport much like its water skiing counterpart. Bonded by H20, their popularity and exposure grows every year across cultures and boundaries. Some key facts include:

• 8 million people in the U.S. participated in alpine and cross country skiing during 2008
• Equipment sales in alpine skiing topping $524M for the 2008/2009 season
• 30 million active water skiing participating globally

Adrenaline TLD Inc. sees .ski playing a pivotal global role in the shaping of the new Internet age, providing space across age groups and borders for participants and those involved in the industry.