.radio

a new top-level domain

Applicant

• Contact
• Email
• Facebook
• Twitter

dotRadio launched in April 2009 to secure, operate and promote the multimedia top-level domain .Radio. BRS Media, Inc. is a diverse and growing media e-commerce firm that helps traditional and interactive media companies build and brand on the power of the Internet. BRS Media pioneered the 'multimedia' domain space in 1998 with the launch of dotFM and later dotAM, the .FM & .AM Top Level Domains. Over the past 12 years, BRS Media has engaged radio properties, web sites and online media organizations worldwide to move up to a 'Great Sounding Web Address' under .FM & .AM.

Mission

The .radio gTLD will provide an unparalleled branding opportunity worldwide for the Radio, Broadcasting, Streaming, Multimedia, Music and Social Network communities.

Advantages

The main advantage of a .radio domain is instant recognition. A webisite with a .radio domain extension clearly states the site's purpose as it relates to the radio industry. Whereas other generic top-level domain names may benefit from existing in the .com, .org namespace, they suffer in that these name endings do not clearly convey the site's intent. On the other hand, .radio immediately informs visitors to a site that the site's content covers radio topics. The domain ending will also result in more accurate search engine results. One of the criteria that search engines use to perform searches is to examine the top-level domain portion of a site's address. If a search is performed on a topic related to radio, a site possessing the .radio TLD will more likely appear in the search results.