a new top-level domain
Born in Berlin, Germany, Alexander Schubert later earned a masters degree in Aviation and Space Engineering from the Technical University of Berlin. He has been involved in ICANN processes since mid 2004 and co-founded the dotBerlin GmbH & Co. Kg (www.dotberlin.com) in mid 2005. dotBerlin will apply for the TLD .berlin in 2011. The .berlin application is the frontrunner for many other geo-TLD’s like .paris, .tokyo or .sfo (San Francisco).
In June 2009 Alexander founded dotGay LLC (www.dotgay.com) in San Francisco which will apply for the TLD .gay in 2011, a TLD for the LGBT community. Using a unique philanthropic entrepreneur model, dotGay LLC will return over two thirds of all profits back to the LGBT community.
In December 2010 Alexander created the .florida initiative, the first U.S. state TLD project. The aim, just as with dotGay, is to give over two thirds of all profits back to the Florida community.
The .naples domain name extension will create a powerfull branding and public diplomacy tool for Naples. Being used as a part of a regions’s internal branding strategy, a geographic TLD like .naples is expected to create and support local identity for enterprises, institutions, and individuals and may result in a stronger sense of community.
It is feasible that Naples’s external marketing strategy and the creation of a maximum branding value could be substantially supported by communication activities which include domain names of the type www.downtown.naples or www.hotels.naples.
Being a true community effort dotNaples will give more then two thirds of the profits back to the Naples commmunity. This is a unique philanthropic entrepreneur model. .naples will be applied for and operated by the dotNaples LLC, a company mainly owned and financed by entities from Naples.
Profits will be returned via the following method: 67% of the ownership will be distributed to between 15 to 30 organizations representing Naples business, art, culture, sports and education. These entities will not be required to invest in the dotNaples campaign and hence will invest their shares in to the dotNaples Fund.
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