.music

a new top-level domain

Applicant

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.music is the exclusive, global community-based top-level domain name that gives music entities a unique identity online and an industry standard for official music websites. The specialized .music web address enhances a brand's visibility online. It ensures that .music websites are associated with a memorable, self-explanatory and trusted badge restricted to the music community: www.YourName.music

Mission

The music industry has shifted from a physical to a digital world. The Internet has become the first truly global distribution channel for all musicians by providing them with the opportunity to connect with fans, new audiences and exciting business prospects.

.music paves the way for the next-generation of the Internet and the future of music by building a home for everything related to music. Since 2005, under the slogan “We Are Music,” .music has embarked upon a global communication outreach campaign to launch the .music domain name and initiative. The .music initiative’s mission is focused on:

• Music education and the study of music in school curriculums
• Fighting piracy and protecting the intellectual capital of music
• Musicians' welfare, rights & fair compensation
• Enriching society with artistic and cultural diversity
• Innovation in both the music and Internet space

Advantages

.music will contribute proceeds from its domain name registrations to select not-for-profit organizations that support its mission, core values and five initiatives.

Artists will be able to create unique song .music web addresses to help them market new single releases more efficiently. Giving each song a dedicated address makes searching for songs on the web much faster and easier by simply entering it directly into a browser's address bar, such as: http://SongName.ArtistName.music. Users can also interact directly with the music, video, lyrics and tabs of each song as well as add their own user-generated content.