.mumbai

a new top-level domain

Applicant

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Minds + Machines GmbH is based in Berlin, Germany, and will provide registry and consulting services for the .mumbai TLD. Individuals that make up the Minds + Machines team are based in Berlin itself, other parts of Germany and overseas. Altogether, the Minds + Machines team have helped launch more than 20 top-level domains and have significant experience in the TLD business. Members of the Minds + Machines team participate regularly in ICANN policy creation and offers a variety of domain services.

Mission

With more than 12 million citizens, the city of Mumbai is India's most populous city. The metropolis is a major contributor to the Indian economy and is responsible for playing a large roll in the country's financial sector. The Reserve Bank of India, the Bombay Stock Exchange and the National Stock Exchange of India all call the city home. In addition to the financial segment, other important activities that make up Indian society are based in the city, too. The Indian film industry, many times referred to as Bollywood, is based in Mumbai, the city hosts a successful cricket team and several educational institutes focusing on technology are located in Mumbai. Together, business, entertainment and education compliment the city's large population to create a potentially large interest in domains with a .mumbai TLD.

Advantages

The .mumbai TLD is one of several currently-discussed website endings that may become available in the near future. Along with major cities such as New York City, Paris, Berlin and numerous others, owners of a domain name together with the .mumbai ending will be able to communicate their connection to the city to website visitors. But of these city TLD campaigns, the .mumbai extension is different. Of the currently-discussed new top-level domains, Mumbai's population is greater than any of the known city TLD candidates, thus meaning the greatest number of potential uses for the name. Located in a country with an emerging economy together with the city's strong financial sector, the possible uses for a .mumbai TLD are numerous. Existing companies and new businesses will likely benefit the most from a name that links their company's name to the city.