.london

a new top-level domain

Applicant

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The top-level domain .london will be a new domain name registry for the city of London. It will be run in the public interest for the people, businesses and communities that make London one of the most interesting as well as visited cities on earth. It will be a not-for-profit registry operated to the highest standards: key terms that are important to the organisations and authorities of London will be allocated to them and there will be policies to protect intellectual property rights and reduce malicious behaviour. A .london domain will be an Internet address trusted and used by Londoners and anyone wanting to visit London or do business with a London-based organisation.

Mission

The .london registry will be secure, stable and efficient, operated to the highest technical standards with first-class customer service and a robust technical architecture. It will be a model of Best Practice for other applicants.

Vision

London, a city with over 2,000 years of tradition, is also a centre of innovation. A .london domain will ensure that London stays at the forefront of the digital revolution, providing a signpost in cyberspace that highlights the success of London commerce, the creative capital of the cultural sector and the diversity of its many communities.

A .london domain name will serve the interests of several parties. Private individuals, businesses, organizations and non-profits with sites containing a .london TLD will be inherently bound to the city. The city's history and way of life will be conversely reflected in the content represented on sites bearing the disctinctive domain ending.