.horse

The Dot Horse Project

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The Dot Horse Project is an initiative designed to promote the acceptance and implementation of the top-level domain .horse. The .horse namespace will provide a safe, reliable Internet community for all things equine — where anyone involved with the sport, business, or enjoyment of horses can communicate and share trusted news, information, and ideas. The Dot Horse Projects feels strongly that the top-level domain ".horse" should be owned, operated and regulated by those in the horse industry — horse enthusiasts who work closely with and truly care about the well-being, safety, and advancement of these magnificent animals. The Dot Horse Project hopes to create a safe, regulated Internet community for everyone who loves horses.

For those that depend on horses for their livelihood, a .horse top-level domain could be an essential asset in both promoting and supporting the industry. A range of businesses comprise the equine field. For instance, companies involved in breeding, caring for, training and managing shelters all add value to the field by supplying goods and services used by those that own horses. This constellation of supporting businesses are required for suppliers to provide the necessities consumers demand to care for their horses.

The equine field certainly appeals to a select group of people that are deeply devoted to the business of horses. An appropriate way, then, to address this niche would be to launch a top-level domain that can act as a hub for industry stakeholders. A .horse TLD would allow for more precise search engine results because queries depend in part on a website's domain extension. The recognition that the name .horse alone carries also contributes to the potential value a site owner in the .horse domain. Then, visitors to any .horse site would immediately know that the content that they seek would be located on a site distinctly bearing the .horse name.