a new top-level domain
|Applicant||GMO Registry / Hitachi, Ltd.|
Following the ICANN decision to implement new top level domains, GMO Registry, Inc. was established in July 2009 to provide all-in-one registry package solutions including application assistance, system architecture, backend operation, and marketing support for new TLDs. The company is also working to secure the dot shop gTLD to power the online identity of ecommerce businesses worldwide.
The Japanese multinational corporation Hitachi will soon apply for the new top-level .hitachi. As one of the world's largest and most successful electronics and technology manufacturers, Hitachi will likely use the name extension as a means to promote its variety of business ventures. In order to ensure their campaign is a success, the company is employing the efforts of GMO Registry, a business focusing on providing Internet services including domain registration, web hosting and e-commerce.
Effective Internet communication is imperative in business and some global corporations have announced plans to secure their company or brand names as a generic TLD in order to strengthen their online identity. Additionally, brand promotion as well as brand protection are two reasons that enforce a company's decision to secure their firm's name in the form of a TLD. In the eyes of consumers, receiving information or purchasing products directly from a website with a manufacturer's brand name as part of the Internet address has definite advantages. For instance, knowing that a company has a verifiable, trusted site online alone is a solid reason that creates trust in the minds of consumers. Also, uniting all the company's online resources under one top-level domain will likely simplify data categorization for the company and increase Hitachi's online efficiency.