.hamburg

a new top-level domain

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The head of the initiative is Oliver Süme, a lawyer in Hamburg who specializes in IT law. He is also a member of the board of rules and regulations for German Internet Economy. The aim of Initiative dotHamburg is to strengthen the city's economy as well as its sense of heritage as a member of the Internet community. An additional goal is to increase the attractiveness and accessibility of Hamburg as a place of business. Organizations and individuals are encouraged to take part in the campaign for the .hamburg top-level domain name.

Advantages

The German city of Hamburg is one of several potential new geographic top-level Internet domain names that might become available in the near future. The name will allow citizens of Hamburg to secure their own local identity on the Internet. Several reasons exist why a .hamburg domain name extension will benefit individuals as well as businesses and organizations alike.
First, the name differentiates owners of the top-level domain from those that have a .de ending.
Second, the name would support local businesses. Internet service providers, web design agencies and online marketers would likely experience increased business with demand brought by the .hamburg initiative.
Third, the .hamburg name extension would create a logical connection between businesses and the city itself. For instance, www.hotels.hamburg would likely be a space where people seeking accomodation in the city could select from a variety of hotel options.