.board

a new top-level domain

Extension	.board
Applicant	Adrenaline TLD Inc.
Website	http://www.adrenalinetld.com/board.php

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Adrenaline TLD is dedicated to the 1 billion action sports participants, organizations and corporations globally. Adrenaline TLD Inc. is made up of long-time domain name, Internet and business professionals who are first and foremost action sports enthusiasts focused on fostering diversity and new opportunities across the Internet.

Mission

Adrenaline TLD Inc. intends to be at the forefront of the new dawn of the Internet by introducing five new top-level domain spaces dedicated to the 1 billion global action sports participants, professionals, organizations and corporations.

Skiers, surfers, bicyclists, boarders and skaters will find unique navigation opportunities as well as safe and dedicated content for their passions through the provision of domain names using the .ski, .surf, .bike, .board and .skate extensions.

Vision

When considering board sports, it’s easy to reel off different variants and iterations on multiple and varied terrains. The development of board sports is founded in the desire of pioneers to diversify, constantly looking for new extremes. Its routes are inspired by skiing, surfing and skateboarding. Even if we just look at winter iterations of board sports like snowboarding, these have evolved with multiple styles including free ride, freestyle, big air and half pipe to name but a few. However let’s not forget related water sports participants whose board development has led to off-shoots such as kneeboarding, bodyboarding and wakeboarding. Those pioneers would be proud to see:

$49 million in snowboard sales during the 2008/2009 season
5.9 million people participated in snowboarding more than once in 2008
Average age of boarders is between 18-24

Adrenaline TLD Inc. believes .board will help grow board activity and participation by providing dedicated navigational channels to participants, professionals, organizations and corporations.