.basel

a new top-level domain

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Located near where the borders of Switzerland, Germany and France meet, the Swiss city of Basel represents an important region of Europe. More than 800,000 people inhabit the tri-national region thus making the area an important commercial center. The pharmaceutical and chemical sectors play important roles in the city's economy but the banking and technology fields also are essential to the area too.

But business isn't Basel's only focus. Because of its geographic position, the city draws from three different cultures. While the city's primary language is German, a local variant called Basel German can also be heard being spoken. In other areas, French is the language of choice. Additionally, the city is home to the world's oldest publicly accessible art collection, the Museum of Fine Arts and Basel is a frequent host to political exhibitions and is a desirable tourist destination.

Mission

The Basel City Council's mission is to create a location on the Internet where individuals, organizations and businesses involved in Basel can announce their connection to the region.

Advantages

Some of the economic benefits of a .basel domain name could include:

• Marketing and Tourism - the city can better market itself globally as a tourist destination and business center by setting aside and managing names like hotels.basel and tours.basel.
• Center of Trust - By transforming itself into a trusted center for digital transactions, Basel will likely experience economic growth as people learn that transactions concluded under a .basel domain name have the resources of the city's municipal infrastructure assuring their fulfillment.
• Small Businesses and Organizations ¬- Local businesses and organizations will have access to short, descriptive, and memorable domain nam¬es facilitating their networking needs. Acquiring a good domain name has become a significant budget item.
• Domain Name Revenue - Fees for domain name sales and processing will remain in the city.