The Munich Conference on New Top-Level Domains

Benefits

Learn how to get your own .brand Domain (e.g. www.cars.bmw)

Effectively communicating product offerings and marketing campaigns online is an increasingly important business function. Owning a top-level domain, www.cars.bmw for example, is an exceptional means to both promote products and ensure consumer confidence in a company's online presence.

Learn how to protect your brands and trademarks under hundreds of new domain extensions.

Upcoming changes determining how top-level domain names will be administered will likely result in hundreds of new possibilities for domain name extensions. How will individuals, businesses and their existing online ventures be affected? Become aware of how to safeguard your brand in light of the approaching changes.

Learn how to successfully run your own domain-registry.

The conference will provide a platform for an array of interested parties ranging from experienced industry professionals to potential end-users of new top-level domains. Included in the conference will be relevant information for young and established registries and how they can bridge ICANN policy decisions to consumer's demands by providing dependable registry services.

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Highlights

Hear current ICANN chairman and one of the Internet's architects, Dr. Stephen Crocker as he presents the conference's key-note speech.

Dr. Crocker brings years of professional industry experience as well as expertise in new top-level domain policy and procedures; he is the conference's distinguished guest.

Meet leading international experts in the domain name and legal trademark fields.

Intended for industry decision makers and participants, the conference will assemble knowledgeable members of the Internet community to discuss important changes to the top-level domain structure and their resulting implications. The conference will include expert presentations, panel discussions, question and answer sessions, chances for open dialogue and catering services.

Experience Bavarian hospitality in the heart of Munich and spend an evening at the world-famous Octoberfest.

Extend the day's discussion over food and drinks or simply relax and enjoy the company of fellow invitees and experience Oktoberfest's unique atmosphere.

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ICANN has recently announced that the application window for new generic top-level domains will open on January 12, 2012. Towards the end of 2012, ICANN expects to add another 400 generic domain extensions to the current list, creating an unprecedented growth of new top-level domains.

Over 100 groups have already announced their intention to apply for a new TLD. The introduction will open the Internet to a new realm of choice, offering opportunities for businesses, communities, and Internet users to create digital identities and manage their online branding through domain names.

The Munich Conference on new Top-Level Domains is designed to address the needs of all parties interested in nTLDs, and provides excellent networking opportunities for nTLD applicants.

In November 2000, the ICANN board approved the addition of the first round of seven new top-level domains. Since then, new top-level domains such as .info, .asia, and .tel have been added. While the introduction of new TLDs is eagerly anticipated, the success of a TLD is highly dependent on successful marketing and a long-term business strategy. The accreditation of a substantial number of large registrars is vital.

The simultaneous introduction of so many new TLDs poses unique challenges for applicants (registries), brand owners and future domain name owners. While most parties are eager for a new TLD round to start, it is important to learn from previous TLD launches in order to achieve long-lasting and continuous demand over time.

Participants

Who should attend The Munich Conference on new Top-Level Domains?

• new TLD applicants
• Trademark attorneys / company lawyers
• Domain name owners and future domain name registrants
• Organisations and companies planning to introduce their own TLD
• Companies offering services to new TLD applicants
• Registrars and Resellers
• Domain name managers
• Marketing professionals